The country's leading media company is optimistic with the success of a new website aimed at providing locally-produced entertainment, news and public affairs content to overseas Filipinos.
GMA Network, Inc. and its subsidiary New Media, Inc.'s (NMI) www.mygma.com.ph goes online on Wednesday. The website gives Filipinos abroad an alternative to watching GMA shows, which are currently available through direct-to-home cable and satellite services.
"The aspiration has always been to reach a market that we couldn't reach," GMA Network Executive Vice President and Chief Operating Officer Gilberto Duavit Jr. told GMANews.TV.
NMI shelled out $1 million to establish the infrastructure for MyGMA. Another P100 million has been earmarked for product development and marketing until the end of the year, NMI President and Chief Operating Officer Judd I Gallares said.
GMA President Felipe L Gozon in August said NMI's first half growth was dragged by a major investment for the subsidiary's new venture.
Gallares said, however, that the return on investments for MyGMA is seen in 12 to 18 months.
"We already reached the subscribers' revenue quota for three months," Gallares added.
MyGMA is currently offering a free trial period of seven days for the use of the website.
Subscriber fees start at 99 cents for a day pass. The Sulit Package costs $7.99 a month for current GMA shows, including episodes in the past three months; while the Bongga Package costs $12.99 a month for current GMA and QTV shows, including three months' worth of past episodes, and archived telenovelas dating to as far back as 2006.
Sign up now and get your free 7-day pass www.mygma.com.ph
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